About Us
See what makes H&G different and learn about our team
A company vision is an on-going, never-ending process. The work shown here are the results of extensive thinking and discussion with the Hertzler & George team in 2021.
Hello, Joe & Linda Hertzler here. We invite you to learn more about our company on this website and let us prove to you the difference we can make on your property.
Core Values
The values we strive to live every day
Integrity
We aim to build strong relationships with our clients, colleagues, and business partners. We are committed to upholding the highest standards.
Innovation
We are committed to a culture of continuous improvement, striving to do things better every day. We believe this is the best way to achieve our goals and positively impact the world.
Initiative
We believe that internal motivation is the catalyst for progress. We excel as a company when we harness individual drive and align it
with our shared objectives.
Impact
We recognize that turning our hopes into actual results requires action today. We commit ourselves to the consistent effort necessary to make a meaningful impact on the world around us.
Statement of Purpose
Why we started the company in the first place
To be a great workplace for our team so they can provide extraordinary service to our customers and do our part to help the environment.
Mission Statement
To be the standard for landscaping in Williamsburg by 2030.
Listen to Joe’s interview with 92.3
THE TIDE
Meet The H&G Team
Our team of experts would love to help you bring your ideas to life!

Joe Hertzler
Owner

Linda George Herzler
Co-Founder

Brian Kemp
Director of Sales & Marketing

Judy Carol
Accounting

Paul Spivey
Operation Manager

Michael George
Office Administrator

Seth McQuade
Account Manager

Jennifer Myers
Landscape Designer

Jamie Ballard
Maintenance Manager

Caroline Corney
Office Assistant

David Bullock
Spray Technician Manager

Jeremy Helbig
Installation Manager
Our History
Learn More About H&G History
1993
In April 1993, Joe Hertzler and Linda George Hertzler began envisioning a different sort of company. Joe chose the name GreenGuard Associates. The word “GreenGuard” symbolizes the focus the company will have of protecting the environment, while “Associates” symbolizes how the company will be structured as a team of dedicated professionals working together toward common goals.
1994
In December 1994, Joe and Linda incorporate GreenGuard Associates, Inc. The Company begins operation by offering environmental consulting service to developers in Williamsburg, Virginia
1995
The Company purchases equipment and hires staff necessary to begin a tree service operation. This decision was made in response to customers’ request for higher quality service than was locally available at the time.
1996
The Company begins marketing plant health care services. These include tree fertilization, and integrated pest management of trees and shrubs.
1998
The Company adds lawn care and landscape installation services, in order to provide customers more complete landscape care.
2000
The Company re-focuses its tree service operations, after becoming one of the largest and most profitable of its type in the area, in order to direct company resources on more technical aspects of the green business.
2001
Toward this goal, the Company creates Hertzler & George, the design/build arm for extraordinary residential properties.
2006
The Company expands its depth and breadth of design capabilities by hiring the talented landscape architect, Phillip Merritt, and investing heavily in computer-aided design software.
2009
Company founder Joe Hertzler enrolls in the Executive MBA program at William & Mary with the goal of gaining tools needed to lead a thriving business to another level of success.
Over the years, Hertzler & George / GreenGuard has integrated these specialties, combining the expertise and talent of our diverse staff into a company committed to environmental sensitivity, creative thinking, innovative techniques and personalized customer service.
Today
Time races by. Over the years, Hertzler & George / GreenGuard has integrated these specialties, combining the expertise and talent of a diverse staff into a company committed to environmental sensitivity, creative thinking, innovative techniques, and personalized customer service.
Let Us Create Your Dream Yard
Contact Hertzler & George today, our staff can’t wait for your call.
