About Us
See what makes H&G different and learn about our team
A company vision is an on-going, never-ending process. The work shown here are the results of extensive thinking and discussion with the Hertzler & George team in 2021.
Hello, Joe & Linda Hertzler here. We invite you to learn more about our company on this website and let us prove to you the difference we can make on your property.
Core Values
The values we strive to live every day
Integrity
We stand for honest and ethical relationships with our clients, our employees, and in all our business dealings. We align our conduct with what we know to be excellent.
Innovation
We believe that the effort, teamwork and discipline required to transform ideas into reality are the highest and best use of our time. We welcome the challenge of innovation.
Initiative
We believe internal motivation is what drives achievement. We perform best as a company when we channel individual initiative toward common goals.
Impact
We commit ourselves to the consistent energy required to have a measurable impact on the real world. We believe doing is more fun than dreaming.
Statement of Purpose
Why we started the company in the first place
To make the world better than we found it.
We will be the company we imagine as we focus on these guiding principles:
1. Maintain long-term relationships with our customers by delivering what they want and need in the short-term.
2. Work relentlessly on our business so that we do more with less, eliminate waste, and have fun doing it.
3. Create an environment in which the people who are a part of our team know that they matter and grow in ways that are important to them.
Listen to Joe’s interview with 92.3
THE TIDE
Meet The H&G Team
Our team of experts would love to help you bring your ideas to life!
Joe Hertzler
Owner
Linda George Herzler
Co-Founder
Brian Kemp
Director of Sales & Marketing
Judy Carol
Accounting
Paul Spivey
Operation Manager
Michael George
Office Administrator
Seth McQuade
Account Manager
Jennifer Myers
Landscape Designer
Jamie Ballard
Maintenance Manager
Caroline Corney
Office Assistant
David Bullock
Spray Technician Manager
Jeremy Helbig
Installation Manager
Our History
Learn More About H&G History
1993
In April 1993, Joe Hertzler and Linda George Hertzler began envisioning a different sort of company. Joe chose the name GreenGuard Associates. The word “GreenGuard” symbolizes the focus the company will have of protecting the environment, while “Associates” symbolizes how the company will be structured as a team of dedicated professionals working together toward common goals.
1994
In December 1994, Joe and Linda incorporate GreenGuard Associates, Inc. The Company begins operation by offering environmental consulting service to developers in Williamsburg, Virginia
1995
The Company purchases equipment and hires staff necessary to begin a tree service operation. This decision was made in response to customers’ request for higher quality service than was locally available at the time.
1996
The Company begins marketing plant health care services. These include tree fertilization, and integrated pest management of trees and shrubs.
1998
The Company adds lawn care and landscape installation services, in order to provide customers more complete landscape care.
2000
The Company re-focuses its tree service operations, after becoming one of the largest and most profitable of its type in the area, in order to direct company resources on more technical aspects of the green business.
2001
Toward this goal, the Company creates Hertzler & George, the design/build arm for extraordinary residential properties.
2006
The Company expands its depth and breadth of design capabilities by hiring the talented landscape architect, Phillip Merritt, and investing heavily in computer-aided design software.
2009
Company founder Joe Hertzler enrolls in the Executive MBA program at William & Mary with the goal of gaining tools needed to lead a thriving business to another level of success.
Over the years, Hertzler & George / GreenGuard has integrated these specialties, combining the expertise and talent of our diverse staff into a company committed to environmental sensitivity, creative thinking, innovative techniques and personalized customer service.
Today
Time races by. Over the years, Hertzler & George / GreenGuard has integrated these specialties, combining the expertise and talent of a diverse staff into a company committed to environmental sensitivity, creative thinking, innovative techniques, and personalized customer service.
Let Us Create Your Dream Yard
Contact Hertzler & George today, our staff can’t wait for your call.